Product vision / FEATURED
Why LOVE begins with a story
An introduction to LOVE, our proposed story-driven AI companion, and the three actions at the centre of its design: meet, choose, return.
Read the storySYMB10 / THE COMPANY BEHIND LOVE
Inside SYMB10.
The story behind the story.
Ideas, design principles and development notes from the making of LOVE, our first product vision.
6 stories
Story craft
Making a choice matter
A choice becomes interesting when the story gives it context, remembers it clearly, and lets its consequences arrive in a believable way.
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Design principles
Memory should be a choice
Continuity is central to LOVE’s vision. So is a person's ability to understand, correct and remove what an experience remembers.
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Trust by design
The freedom to pause
A continuing fictional relationship should leave room for ordinary life. Here is how that principle shapes our intentions for LOVE.
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Creative process
Building LOVE’s world through art
Artwork gives a story somewhere to begin. We use visual concepts to explore character, atmosphere and possibility while keeping their status clear.
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Development notes
What LOVE needs to demonstrate next
The work ahead is a sequence of specific questions: can the opening engage, can choices carry forward, and can the experience remain understandable and manageable?
Read the storyOriginal notes from SYMB10. Each article is accompanied by newly created AI-generated concept illustrations. Product descriptions distinguish our development intentions from demonstrated capabilities.
